The Cold Start Problem

Why most indie projects die before making a single dollar—and how we're fixing it.

Josh Reilly

Hi, I'm Josh Reilly

Indie hacker, serial builder, graveyard keeper

I have a graveyard. Not a literal one—but a digital cemetery filled with hundreds of projects that never saw the light of day. Side projects, startups, apps, tools. All dead.

Most of them weren't bad ideas. Some were genuinely good. But they all shared the same fate: they died before making any money. Not because the code was broken or the design was ugly—but because of something far more fundamental.

"The cold start problem was a serial killer."

No users. No feedback. No momentum. Just me, shipping into the void.

After years of building in isolation, I realized something that changed everything: your audience is your most valuable asset. More valuable than your code. More valuable than your features. Because without people who care, you're just building expensive hobbies.

The Indie Hacker's Dilemma

You're great at building. But building is only half the battle.

No Team

You're a solo developer. Finding co-founders and collaborators who share your vision feels impossible when no one knows you exist.

No Investors

VCs and angels want traction. But how do you get traction without resources? It's a chicken-and-egg problem with no obvious solution.

No Customers

You launch to crickets. Then spend months hunting for customers instead of building. The product stagnates. Motivation dies.

This is why 90% of indie projects fail before launch
The realization

What if you could build your audience while building your product?

Instead of building in isolation and hoping people show up at launch—what if people were watching, learning, and rooting for you from day one?

Visibility from Day 1

Every line of code, every decision, every struggle—shared with people who care.

Real-time Feedback

Get input from potential customers before you've written a single feature.

Attract Collaborators

Talented people find you because they've seen your work and your vision.

Launch to Fans

When you're ready, you already have an audience waiting to buy.

This is VibeStream

The platform for builders who want to turn their journey into their unfair advantage.

Build in Public, Done Right

1

Stream Your Development

Go live as you code, design, or brainstorm. Let people see the real work behind the product.

2

Build Your Project Page

Showcase your vision, team, milestones, and progress. Give people a reason to follow your journey.

3

Grow Your Audience

Every stream, every update, every milestone—compounding into an audience that's invested in your success.

4

Launch to Fans, Not Strangers

When you're ready to launch, you're not starting from zero. You're starting with people who already believe in you.

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Your code, streamed live

Building MyStartup
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Why Building in Public Works

Trust

People connect with authenticity. Showing the real work builds genuine trust that polished marketing can't.

Momentum

Public accountability keeps you shipping. Your audience becomes your motivation to show up every day.

Community

Builders attract builders. Your stream becomes a magnet for collaborators, customers, and believers.

Our Mission

To ensure no great idea dies in isolation. We're building the platform that turns solo builders into community-backed founders—one stream at a time.

Because the next great product shouldn't die in a graveyard of forgotten repos.

Stop Building Alone

Join the community of builders who are turning their journey into their greatest asset.

Free forever. No credit card required.